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ABOUT US
When we noticed, that a new trend of User-Generated-Content usage ends up making beauty brand's social media channels full but not functional, we realized that the industry lacks of digital managing spesialized in beauty. From that thought Nordic Beaty Bank was born — to be a conceptual growth partner for beauty brands.
Our main service is content managing as a service. Content Manager can be the master seamstress who seamlessly knits together varying pieces to create a unique brand tapestry that speaks directly to your audience. Conceptualization is the base-line of our services. In addition, we offer beauty UGC, work spot on creators and produce content.
We understand that typical pain points for beauty brands can include:
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Difficulties in differentiating from competitors in a digital environment
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Complications in maintaining customer loyalty due to the diversity of digital channels
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Challenges in maximizing ROI / organic media
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The need to optimize digital operations to save time and resources
Olivia Vidael is an awarded (Tubecon 2022) beauty influencer from Finland with expertise in Nordic Beauty, beauty marketing, influencer marketing and digital brand development. Olivia's career started with content creation on YouTube, but have expanded to wide knowledge and passion for cosmetics industry and digital beauty. Olivia's experience comes from start-ups as well as industry pioneers (Lumene, Garnier, Wella, Fenty Beauty). As a beautypreneur, Olivia has founded and co-created two cosmetics start-ups. She is known for her beauty brand in Finland, but works in international teams as well. Last year she worked in Sweden, Poland, Greece and Italy.
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Olivia's motto is "Shaking the rules of beauty marketing". She has conceptualized unique digital brands and social media approaches. Now she helps beauty brands grow in the Nordic market with a passion to great new cosmetics phenomenas.
Olivia Vidael, CEO