BIG 5 - The BIGGEST Influencer Beauty Campaigns in 2023 - who makes the next big move?

Influencer marketing has become a staple for beauty brands, and it’s no wonder why. Instagram and other social media platforms have created a new era of advertising that reaches customers on a personal and relatable level. As social media and influencer marketing continue to grow, beauty brands have been relying on influencers to promote their products. According to a survey, about 72% of Instagram users have bought a product they saw on the platform. With the rise of beauty influencers, it's crucial for brands to create eye-catching campaigns that resonate with their target audience. In this blog post, we'll take a look at the top 5 influencer beauty campaigns of 2023.

Huda Beauty x Madison Beer

Huda Beauty collaborated with Madison Beer to launch a line of lipsticks called “Mad Beauty”. The campaign focused on inclusivity by featuring diverse models of all shapes, sizes, and ethnicities. Madison promoted the collection on her Instagram page, showing off her favorite shades and how to wear them. This approach created a sense of community among followers, who felt connected to the brand. The campaign generated a lot of buzz and was a massive success for Huda Beauty.

Glossier’s “Into The Gloss” Campaign

Glossier launched a campaign that featured a series of skincare routines of women with different lifestyles. It was called “Into the Gloss” and it explored the idea that a moisturizer can be just as essential as drinking water. The campaign resonated with the target audience of millennial women who prioritize self-care and skincare routines. It generated more than 1.2 billion impressions on Instagram, resulting in a significant sales boost for the brand.

Fenty Beauty Rebranded

Fenty Beauty underwent a massive rebranding campaign, featuring an all-new packaging design and approach. The brand aimed to be more conscious of sustainability by using eco-friendly materials for their packaging. Rihanna, the founder, and creative director of Fenty Beauty, also made sure to prioritize inclusivity in everything the brand did. The campaign featured diverse models, a wide range of shades, and a call for more transparency from the beauty industry. The message was clear – beauty is for everyone, and everyone should feel comfortable in their own skin.

Benefit Cosmetics x Noah and Rhian Hysis

Benefit Cosmetics teamed up with two young influencers Noah and Rhian Hysis for a makeup tutorial campaign. The campaign focused on the importance of self-expression and feeling confident in one's own skin. Noah and Rhian created tutorials showcasing how to use Benefit Cosmetics products to enhance one's natural beauty. The campaign was aimed at young women who are navigating social media pressures to look perfect. The brand message was empowering and inspiring, with the emphasis on being comfortable in one's own skin.

Maybelline X NikkieTutorials

Nikkie de Jager, also known as NikkieTutorials, is a beauty influencer with over 14 million subscribers on YouTube. Maybelline collaborated with Nikkie to launch their new SuperStay Matte Ink lipstick line. The campaign featured Nikkie doing a "24-hour wear test" and sharing her thoughts on the products. The campaign was successful in showcasing the longevity and pigmentation of the products.

Influencer campaigns can be a hit or miss, but the top 5 influencer beauty campaigns on this list prove that when done well, they can create a community, increase sales, and inspire change. The campaigns on the list were powerful, using relatable messages, diverse models, and tapping into current beauty trends. These campaigns gave consumers a sense of community and empowerment, proving that beauty is more than just outward appearances. We hope you found these campaigns as inspiring as we did, and that they give you a few ideas for your own 2023 beauty campaigns!