Nordic Beauty Brands you NEED to know

The beauty industry is constantly evolving, and sustainability and ethics are now at the forefront of consumer demand. Interestingly, nordic countries are leading the way in sustainable innovation, and that includes cosmetics. This year, several nordic cosmetics brands are launching that are sure to pique your interest. These brands are not only beautiful but are also environmentally friendly, vegan, and ethical. Keep reading to find out more about five trending Nordic cosmetics brands in 2023.

Trestique

Trestique is a Swedish print-on-demand cosmetics company that launched in 2023. The brand is unique because it prints the customer's name on the product packaging. The consumers can choose the color of the case, formula, and packaging and print their name. These products are highly sustainable and environmentally friendly because they do not produce any waste or excess products.

Smuuti

Smuuti is a korean skincare brand founded and designed in Finland. The brand was launched in 2023, but it became the most trending beauty brand in Finland very quickly. Smuuti products are designed to fit seamlessly into anyone’s routine. Their minimalist approach to beauty is a refreshing change in a world where the beauty industry seems to be obsessed with a multitude of products. Smuuti has a concise and minimal product line and the brand has gained a cult following in Finland, for their simple yet effective products. Customers rave about their effectiveness in hydrating their skin, improving texture and overall glow.

CAIA cosmetics

CAIA Cosmetics was founded by one of the most renowned bloggers in Sweden, Bianca Ingrosso together with Vanessa Lindblad and industry veterands Jepser Matsch and Mikael Snabb. CAIA Cosmetics offers a wide range of products, including foundations, lip products, eyeshadows, and more. What sets them apart from other cosmetics brands is their use of innovative ingredients that are both good for the skin and provide long-lasting wear. With their commitment to inclusivity, vegan and cruelty-free products, and use of innovative, high-quality ingredients, CAIA Cosmetics has positioned itself as a brand for all women around the globe.

Idun Minerals

Idun Minerals has been on the market since 2011 and is now launching internationally. However, this brand has a unique story that sets it apart. It claims to be the most transparent and environment-friendly mineral makeup brand. Their makeup compacts come in bamboo packaging which is recyclable. Their mineral foundation is pure with no fillers, making it suitable for sensitive skin. Moreover, they carry a wide range of colors to cater to many skin shades.

Supermood

Supermood is a Finnish skincare line launched in 2014 that is now launching in the United States. Their products are made for holistically improving the skin’s health and well-being. The brand has several lines, but the standout is their youth glow line with vitamin C and retinol. The youth glow products have been clinically tested, showing a significant improvement in reducing wrinkles, fine lines, and redness.

SKIN an Apothecary

Skincare that hails from Norway is usually healthy and produced sustainably. SKIN Apothecary is a Norwegian brand that is making its mark by producing environmentally friendly soap bars as well as shampoo bars. These bars are plastic-free, sustainable, and come in all sorts of fragrances. The packaging is made entirely from paper, with no plastic in sight, and includes all ingredients and instructions for usage.

Lumene

Lumene was established as a Finnish skincare brand back in 1970. Lumene’s formulas are plant-based, including Arctic Cranberry and Nordic Birch. The brand follows strict Finnish regulations that only allow active ingredients that have been certified for their efficacy in solving skincare problems. Lumene claims that their products produce a glow from within and target various skin issues, such as dark circles, dry, and dull skin.

Henua Organics

Henua Organics, a Finnish skincare brand, has created a buzz in the beauty industry with its holistic approach to beauty. Their newest line of products is enriched with Arctic botanicals such as cloudberry and lingonberry, which have potent antioxidant properties. Their packaging is eco-friendly, and the brand uses natural preservatives, making it an ideal choice for those with sensitive and acne-prone skin.

2023 has been a year of innovation and creativity for Nordic cosmetics brands, and as beauty enthusiasts, we can't help but be excited about what the future holds. The brands mentioned above have taken sustainable beauty to the next level, and their commitment to the environment while providing top-notch quality products makes them stand out in the beauty industry. The time has come to support eco-conscious brands that have a purpose beyond beauty, and these Nordic brands have certainly taken the lead.